Charity of the year
No matter how big or small your organisation you can still help make a difference to families caring for a seriously ill child. By nominating Rainbow Trust Children’s Charity as your charity of the year you can create a focus for your fundraising and build community spirit.
There are five strands to our business strategy:
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High quality support to families
High quality family support is at the heart of everything we do. We believe that flexible community-based support for families, based entirely on their requirements, is what families need to face the challenges that each day brings.
How we support
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Increase our reputation as a ‘trusted voice’
We will speak up for families with a seriously ill child to make sure that they get the best support possible, while continuing to build our profile with government, to ensure that the vital nature of children’s social palliative care is recognised and, in an ideal world funded.
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Extend partnership working
We see a strong future in partnership working. We want to work more closely with hospices and other relevant charities, NHS services and organisations who support children and their families. Our aim is to ensure collaboration so there are no gaps in care for the families we support.
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Develop our volunteer teams
We will increase volunteering opportunities, not only to help us reach and support more families, but also to encourage volunteers to support families in their own communities. We can help develop and educate communities to better support families so that care really can begin at home.
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Cost effective fundraising
Raise £4.8m by focusing on cost effective fundraising activities that attract and engage our target supporters. We will further invest in our online profile and our brand, building our profile and appealing to new supporters.
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Be our best
As a Sunday Times Top 100 Place to Work we will continue to invest in the professional development of all our staff, helping our staff to be their best and we remain an employer of choice.