How we partner with you
Partnering with Rainbow Trust can build brand awareness, enhance customer relationships and may increase sales. We have a wealth of experience and will work with you to build a creative campaign that engages your target market to helps you to stand out from your competitors.
Case study - Fab Ice Lollies
In 2007 the Fab Ice Lolly team, a brand owned by R&R Foods, partnered with Rainbow Trust on their “Design a Fab Den” campaign. Children aged from 5-15 across the UK were encouraged to unleash their creative skills and design their own unique bedroom, with Rainbow Trust receiving £1 from every entry received. Fab consumers responded very positively with the brand enjoying a 30.9% increase in like for like sales for Fab Strawberry over the previous year. It was a win-win for consumers and Rainbow Trust, too. Three lucky winners had the room of their dreams created by top interior designers whilst over £90,000 was donated to the charity.
The aims of the partnership were:
• To enhance Fab’s profile as well as raise valuable funds for Rainbow Trust
• To increase Fab’s brand engagement amongst its target audience, with a focus on families
• To demonstrate Fab’s commitment to corporate social responsibility
• To raise awareness of Rainbow Trust through Fab’s consumer facing point of sale