Date published: 15 March 2016 by Digital Team

Employees at Aimia, a data-driven marketing and loyalty analytics company that own Nectar in the UK, have chosen to support Rainbow Trust Children’s Charity for the next 12 months! We were thrilled to find out the results of their company wide staff vote, over 70% of the votes received were for Rainbow Trust. We are very much looking forward to working closely with Aimia and Nectar to raise vital funds to support more families who have a child with a life threatening or terminal illness.

The partnership was launched with a Skittle Desk Drop – inviting staff to make a small donation in recognition of the new relationship in exchange for a packet of Rainbow Skittles – which were given to all employees in their London Office, courtesy of Aimia.

Jan-Pieter Lips, President of International Coalitions at Aimia, said

“I’m excited about the launch of Aimia’s new corporate charity partnership with Rainbow Trust in the UK. It’s wonderful that more than 100 people in our London office voted to help us decide which charity to partner with this year. Rainbow Trust do some fantastic work and we’re proud to say we’ve got some great activities and events lined up to help us start raising money.”

Fundraising plans for the upcoming year include quiz nights, summer parties, sports and event participation as well as volunteering.

We are so excited to be working with Aimia, not least because it coincides with a very exciting milestone for Rainbow Trust - our 30th Anniversary.

In 30 years, our name and our mission has never changed. We are there for families from diagnosis, through treatment and beyond for as long as a family needs us, and it is only with the support of companies like Aimia that we are able to do this.