Sweet charity, Time Inc. and Rainbow Trust

On 19 September, Time Inc. (UK) Ltd will celebrate their partnership with Rainbow Trust Children’s charity by delivering a sweet treat to each of the staff at their London, Farnborough and Manchester offices.

With the help of some willing Rainbow Trust volunteers and staff, a tube of Smarties will be dropped at each desk.

Once the Time Inc. staff have eaten their yummy gift they will be encouraged to use the empty tube to collect up any spare change they may have, which will then be donated to Rainbow Trust.

But the fun doesn’t end there. Those that donate will be entered in to a prize draw for a chance to win a Gin & Jam Tea at Hush in Mayfair.

Jane Mortimore, Corporate Responsibility Manager for Time Inc. who came up with the idea says:

The Smarties challenge is a great and easy way to engage our staff with the charity partnership - as who doesn’t like Smarties?

It is so easy for them to fill up the tube with spare change, that they can then leave at our drop off points.

Some of the staff can take them home and involve their children, so it is a great way for the charity to spread their message as well.

Rainbow Trust are thrilled to part of this fantastic initiative and are looking forward to delivering smiles to the Time Inc. team.