At the start of the year World Duty Free Group set out to raise enough money to pay for 2,500 hours of family support.
Full of enthusiasm, employees took on the challenge. As well as whipping up culinary delights for cake sales, brave staff took on many physical fundraising challenges, including skydives, a 24-hour walk from London to Brighton and a 1,000-mile cycle from Amsterdam to Budapest!
Employees also signed up for ‘The Apprentice’-style challenge to further boost their fundraising efforts. Taking over our Leatherhead and Cheam shops, they spent the day head to head competing to increase shop sales. It was a great success: sales grew by 150%, they collected £1,800 worth of stock and raised nearly £1,000.
By the end of the year World Duty Free Group had raised £82,973, providing a staggering 3,770 hours of vital support.